You know, the first time I saw someone text “77”, I got completely confused. I remember staring at my phone thinking, “Did they type this by mistake?” I didn’t want to look clueless, but the message didn’t make sense at all. So I asked the person casually, trying to play it cool, and that’s when I found out what 77 actually means in texting.
And honestly, once I understood it, everything suddenly clicked! So if you’re also wondering what 77 means in text, don’t worry you and I are on the same page. Let me explain it to you the same way someone once explained it to me.
🧠 What Does 77 Mean in Text?
In texting, 77 is a cute, digital way of saying “kisses.”
The meaning comes mainly from Korean online culture and some other Asian communities where numbers often represent sounds or expressions.
Here, 7 (칠 / chil) can sound similar to the Korean word “chuu”, which resembles the sound of giving a kiss.
So, 77 = chuu chuu = kisses.
✔ Example:
A: Goodnight!
B: Goodnight, 77 😘
In short: “77” = kisses = a soft, affectionate sign-off.
📱 Where Is “77” Commonly Used?
You’ll mostly see 77 in:
- 💬 Text messages
- 📸 Instagram DMs
- 🐥 TikTok comments
- 🌐 Online communities & fandoms
- 🎮 Gaming chats
- 💖 K-pop or Asian pop-related conversations
It’s mainly used in casual, friendly, and sweet conversations.
It’s NOT a formal expression it’s more like a cute, playful gesture.
💬 Examples of “77” in Conversation
Here are realistic chat examples using 77 in different tones:
1.
A: i enjoyed talking to u today 😊
B: sameee, 77 😘
2.
A: goodnight bestie
B: night night, 77 💛
3.
A: thanks for checking on me
B: always here, 77 💕
4.
A: omg you’re so sweet
B: haha stoppp, 77 😂💋
5.
A: brb
B: okay, come back soon 77 😌
6.
A: i’ll miss u
B: 77, i’ll miss u too 🥺
7.
A: that selfie was cute
B: hehe thanks, 77 😘
🕓 When to Use and When Not to Use “77”
✅ When to Use “77”
- When you want to sound sweet or affectionate
- When chatting with close friends, partners, or crushes
- When ending a conversation warmly
- When you want to send a soft, non-flirty kiss
- When you’re messaging someone who understands Asian slang
❌ When NOT to Use “77”
- In workplace chats
- In professional or formal communication
- With someone who may misinterpret it as flirting
- When you’re setting boundaries or being serious
- In situations requiring clarity
📊 Comparison Table
| Context | Example Phrase | Why It Works |
| Friend Chat | “okay bestie, 77 😄” | Casual, warm, friendly |
| Romantic Chat | “goodnight, 77 ❤️” | Sweet & affectionate |
| Work Chat | “Please review this.” | Professional (77 would be inappropriate) |
| “Kind regards.” | Clear & formal | |
| Gaming Chat | “gg 77 lol” | Playful & social |
🔄 Similar Slang Words or Alternatives
Here are some similar expressions you can use instead of 77:
| Slang | Meaning | When to Use |
| XO | Hugs & kisses | Cute, friendly, flirty |
| MWAH | Kiss sound | Sweet or playful chats |
| 😘 | Kiss emoji | Romantic or close friends |
| ILY | I love you | Close relationships |
| <3 | Heart / affection | Soft & friendly tone |
| ILYSM | I love you so much | Deeper affection |
FAQs
1. Is 77 flirty?
It can be depending on the context.
But usually, it’s more cute and affectionate than deeply romantic.
2. Is 77 used worldwide?
It’s popular in Asian online communities, but global users on TikTok and Instagram also use it now.
3. Can I send 77 to a friend?
Yes! It’s commonly used between close friends.
4. Does 77 mean hugs?
No it specifically means kisses, not hugs.
5. Is “77” okay for formal messages?
No avoid it in formal or professional settings.
📝 Conclusion
Seeing “77” in chats can look confusing at first, but now you know it’s actually a sweet, affectionate way of saying “kisses.” Whether used between friends, couples, or fans in online communities, it adds a soft, warm touch to casual conversations.
Just remember it’s friendly and cute, but not appropriate for formal or professional communication. Use it where it fits the tone, and it can make your messages feel more expressive and heartfelt.
If someone sends you “77”, now you know they’re sending a little digital kiss your way. 💛✨
I started Riddlistic.com to share riddles that are fun, tricky, and make you think.
My goal is to entertain and challenge you with every riddle you solve! 🎉